Ex-Pro Footballer.
Entrepreneur.
Sales Obsessive.
Leon Johnsson is a former professional footballer turned entrepreneur who discovered something most people in business overlook: athletes are built for sales.
The discipline, competitiveness, coachability, and relentless work ethic that defined his football career became the exact traits that made him dangerous in the sales world.
After transitioning out of professional sport, Leon immersed himself in high-ticket sales, closing deals, building teams, and studying what separates top performers from everyone else. The pattern was undeniable: athletes consistently outperformed traditional salespeople.
That insight became the foundation of AthleticFreedom, a company dedicated to helping athletes transition into lucrative remote sales careers.
From the Pitch to the Boardroom
Professional Football Career
Competed at the professional level, developing the discipline, mental toughness, and competitive drive that would later define his approach to business.
Entered High-Ticket Sales
Transitioned into remote sales after sport. Quickly realised the mindset and habits from professional athletics gave him an unfair advantage in closing deals.
Founded AthleticFreedom
Built a sales training and recruitment company specifically for athletes. The thesis: athletes are the most underutilised talent pool in the sales industry.
500+ Athletes Trained
Reached a major milestone with over 500 athletes trained and placed into remote sales roles across 115 industries, working with 500+ companies worldwide.
Press & Media
AthleticFreedom
AthleticFreedom is the only opportunity in the world built for athletes, by athletes. We train former and current athletes to build lucrative remote sales careers, leveraging the discipline, coachability, and competitive drive that already sets them apart.
From ex-professional footballers to university athletes, our members are proving that the skills forged in sport translate directly into sales success.